FAQ
Questions we're asked before every project.
Straight answers on price, process, ownership and risk. If yours isn't here, ask us — we reply within one working day.
Pricing & payment
How much does a project cost?
Every service has a published range on our pricing page, shown in INR, USD, EUR or AED. Where your project lands depends on the number of pages or features, integrations, content and how much of the work is new versus adapted. After a free call you receive a written proposal with one fixed price — not an estimate that grows.
Why fixed price instead of hourly?
Hourly billing makes you carry the risk of our estimate. With a fixed price you know the total before you commit, and it's our job to deliver within it. The trade-off is that scope is agreed precisely up front, and anything new is quoted separately before it's built.
What are the payment terms?
Projects are paid in three milestones: 40% to start, 30% at the agreed midpoint, and 30% on delivery. Invoices are payable within 7 days. Monthly retainers such as care plans and marketing are billed in advance at the start of each month. You test each milestone before paying for the next.
Why are international prices different from Indian prices?
We publish a rate card for the Indian market in INR and a separate card for international clients in USD, with EUR and AED derived from it. The scope, quality and process are identical; the difference reflects how each market prices professional software work. Your proposal is always in one currency, agreed before you sign.
What's the Diagnostic, and do I need it?
The Diagnostic is a one-week paid audit for projects where the right solution isn't obvious yet — complex web applications, AI automation, or taking over existing software. You receive a written plan with costed options, risks and a realistic timeline. It's yours to keep, and the full fee is credited if you start a project with us within 30 days. Simple websites usually don't need it.
What isn't included in the price?
Third-party costs are billed at cost or paid directly by you: hosting, domains, email services, AI model usage, paid plugins, stock media and advertising budgets. Your proposal lists every expected third-party cost so there are no surprises.
Process & timelines
How long does a project take?
A landing page takes about two weeks; a business website three to six weeks; AI agents and automation three to ten weeks; web applications six to sixteen weeks. Your proposal gives dated milestones. The biggest factor we can't control is how quickly content, access and approvals come back — so the schedule states what we need from you and when.
How will I know how the project is going?
Every client gets a private project portal showing milestones, written weekly updates, quotes and invoices. You can also see work in progress on a staging link and give feedback directly. You'll never need to chase us for status.
Who will actually work on my project?
The founder scopes, designs and builds your project, and is your point of contact throughout. If a project needs a specialist skill we don't have in-house, we bring in a vetted contractor and name them in your proposal.
What do you need from us to start?
A signed proposal, the first milestone payment, and a short kickoff call. During the build we'll need content (or input for us to write it), access to existing systems, and someone who can approve decisions within a few working days.
What if we want to change something mid-project?
Small adjustments within the agreed scope are part of the work. Anything new is quoted in writing with its effect on the timeline, and you decide whether to add it now, later, or not at all. Nothing is billed without your written approval.
How many projects do you take on at once?
Only a few, deliberately — so each project gets real attention. If we can't start within a reasonable time, we'll tell you the earliest start date honestly rather than overbook.
Ownership, contracts & security
Who owns the code and designs?
You do. On receipt of full payment, you own all deliverables and source code produced for your project. We keep ownership of our pre-existing tools and libraries and grant you a licence to use them as part of your project. Everything is handed over with documentation and every login.
Will you sign an NDA?
Yes. Send us your NDA and we'll sign it before you share details. Our standard agreement also includes confidentiality: both sides keep the other's non-public information confidential during the project and for two years after.
What happens after launch if something breaks?
We fix defects in the delivered work free of charge for 30 days after delivery. After that, you can choose a monthly care plan for monitoring, updates and improvements, or request fixes as separate small jobs.
Can we end the contract early?
Yes. Either side can end the agreement with 14 days' written notice. You pay for work completed up to that date, and we hand over everything produced so far in a usable state.
Where is our application hosted, and who controls it?
On cloud accounts in your name — or set up by us and transferred to you. You hold the keys to your hosting, domain and data, so you're never locked in to us.
How do you handle security and personal data?
We follow standard secure-development practice: encrypted connections, hashed credentials, role-based access, dependency updates and backups. We collect only the data your project needs, and can work within your data-protection requirements, including India's DPDP Act and GDPR for European users.
Working with international clients
Do you work with clients outside India?
Yes. We work remotely and take on projects from India, the US, Europe and the Middle East. Everything — calls, documents, updates and the project portal — is designed to work across time zones.
How do time zones work?
We're on India Standard Time (UTC+5:30), Monday to Saturday. That gives a full working-day overlap with the Gulf, morning overlap with Europe and the UK, and early-morning or evening calls with the US. Written weekly updates mean nothing depends on being online at the same moment.
Which currencies can we pay in?
We price in INR for Indian clients and in USD, EUR or AED for international clients. The currency is fixed in your proposal before you sign.
Can you build multilingual or right-to-left websites?
Yes — including Arabic right-to-left layouts, Hindi, German and French. This site is an example: switch the language from the menu.
AI & automation
Will AI replace my staff?
That's rarely the right goal. Good automation removes the repetitive part of a job — answering the same question, re-typing data, drafting routine emails — so your people spend time on work that needs judgement. We design every agent with a clear hand-over to a human.
Is our data used to train AI models?
We use AI providers whose business terms don't train on your data, send only what each task needs, and document exactly where your data goes. Sensitive steps stay behind human approval.
How do you stop the AI from making mistakes?
We scope agents to tasks they can do reliably, test them against real examples before launch, limit what they're allowed to do, and require human approval for anything with consequences — sending, paying, promising. Every action is logged.
What does an AI agent cost to run each month?
Model usage typically costs a small fraction of the time it saves. We estimate running costs during scoping, show them in your proposal, and set alerts so usage never surprises you.
Still have a question?
Send it over. You'll get a straight answer from the person who'd build your project.